top of page
Digital Assets
Key Art
The original key art wasn’t to a level that we wanted so new key art was commissioned. The original artist for the game was available so we were able to work directly with them to map out the new key art. Through several rounds of feedback we got a good composition that would work well portrait for physical cases and also landscape for digital assets. This key art shows more about the game in a dynamic and visually appealing way. The male love interests also look more attractive so as to get the attention of our target audience.
Original Key Art
In this example, the original Key Art wasn’t to a level that could be considered commercially viable for box art. With this in mind an artist was commissioned. In doing this I was able to create a brief that more closely aligned with the product feel.
Artist's sketches
Following this I was able to offer strategic recommendations to sketches to make something that worked in portrait for the physical game cases, but was also a layered piece that could be used and manipulated for marketing assets.
Rough Colours
The chosen layout from the sketch with some basic colours so we could see and give any further feedback before the artist finished rending.
Final Key Art
This key art shows the game in a more dynamic and visually appealing way. Additionally this game is a dating sim with a female main character played by the player so it was important that the male characters be focal without dominating the entire piece.
Original Key Art
In this example, the original Key Art wasn’t to a level that could be considered commercially viable for box art. With this in mind an artist was commissioned. In doing this I was able to create a brief that more closely aligned with the product feel.
Artist's sketches
Following this I was able to offer strategic recommendations to sketches to make something that worked in portrait for the physical game cases, but was also a layered piece that could be used and manipulated for marketing assets.
Rough Colours
The chosen layout from the sketch with some basic colours so we could see and give any further feedback before the artist finished rending.
Final Key Art
This key art shows the game in a more dynamic and visually appealing way. Additionally this game is a dating sim with a female main character played by the player so it was important that the male characters be focal without dominating the entire piece.
Original Key Art
In this example, the original Key Art wasn’t to a level that could be considered commercially viable for box art. With this in mind an artist was commissioned. In doing this I was able to create a brief that more closely aligned with the product feel.
Artist's sketches
Following this I was able to offer strategic recommendations to sketches to make something that worked in portrait for the physical game cases, but was also a layered piece that could be used and manipulated for marketing assets.
Rough Colours
The chosen layout from the sketch with some basic colours so we could see and give any further feedback before the artist finished rending.
Final Key Art
This key art shows the game in a more dynamic and visually appealing way. Additionally this game is a dating sim with a female main character played by the player so it was important that the male characters be focal without dominating the entire piece.
Original Key Art
In this example, the original Key Art wasn’t to a level that could be considered commercially viable for box art. With this in mind an artist was commissioned. In doing this I was able to create a brief that more closely aligned with the product feel.
Artist's sketches
Following this I was able to offer strategic recommendations to sketches to make something that worked in portrait for the physical game cases, but was also a layered piece that could be used and manipulated for marketing assets.
Rough Colours
The chosen layout from the sketch with some basic colours so we could see and give any further feedback before the artist finished rending.
Final Key Art
This key art shows the game in a more dynamic and visually appealing way. Additionally this game is a dating sim with a female main character played by the player so it was important that the male characters be focal without dominating the entire piece.
Original Key Art
In this example, the original Key Art wasn’t to a level that could be considered commercially viable for box art. With this in mind an artist was commissioned. In doing this I was able to create a brief that more closely aligned with the product feel.
Artist's sketches
Following this I was able to offer strategic recommendations to sketches to make something that worked in portrait for the physical game cases, but was also a layered piece that could be used and manipulated for marketing assets.
Rough Colours
The chosen layout from the sketch with some basic colours so we could see and give any further feedback before the artist finished rending.
Final Key Art
This key art shows the game in a more dynamic and visually appealing way. Additionally this game is a dating sim with a female main character played by the player so it was important that the male characters be focal without dominating the entire piece.
Original Key Art
In this example, the original Key Art wasn’t to a level that could be considered commercially viable for box art. With this in mind an artist was commissioned. In doing this I was able to create a brief that more closely aligned with the product feel.
Artist's sketches
Following this I was able to offer strategic recommendations to sketches to make something that worked in portrait for the physical game cases, but was also a layered piece that could be used and manipulated for marketing assets.
Rough Colours
The chosen layout from the sketch with some basic colours so we could see and give any further feedback before the artist finished rending.
Final Key Art
This key art shows the game in a more dynamic and visually appealing way. Additionally this game is a dating sim with a female main character played by the player so it was important that the male characters be focal without dominating the entire piece.
Original Key Art
In this example, the original Key Art wasn’t to a level that could be considered commercially viable for box art. With this in mind an artist was commissioned. In doing this I was able to create a brief that more closely aligned with the product feel.
Artist's sketches
Following this I was able to offer strategic recommendations to sketches to make something that worked in portrait for the physical game cases, but was also a layered piece that could be used and manipulated for marketing assets.
Rough Colours
The chosen layout from the sketch with some basic colours so we could see and give any further feedback before the artist finished rending.
Final Key Art
This key art shows the game in a more dynamic and visually appealing way. Additionally this game is a dating sim with a female main character played by the player so it was important that the male characters be focal without dominating the entire piece.
Original Key Art
In this example, the original Key Art wasn’t to a level that could be considered commercially viable for box art. With this in mind an artist was commissioned. In doing this I was able to create a brief that more closely aligned with the product feel.
Artist's sketches
Following this I was able to offer strategic recommendations to sketches to make something that worked in portrait for the physical game cases, but was also a layered piece that could be used and manipulated for marketing assets.
Rough Colours
The chosen layout from the sketch with some basic colours so we could see and give any further feedback before the artist finished rending.
Final Key Art
This key art shows the game in a more dynamic and visually appealing way. Additionally this game is a dating sim with a female main character played by the player so it was important that the male characters be focal without dominating the entire piece.
Visual Guide
To keep the brand identity consistent across any and all assets, created either by myself or another colleague, a Visual Guide is essential. Within these guides I provide the main logo with basic information on how to use it, the primary and secondary colours that can be use, the headline and body copy fonts, call to action buttons, the key art and any additional character art provided in an easy to use way.
These visual guides help keep things running smoothly and also great for helping the video editors keep trailers on brand.
Microsites
Every game requires a microsite/landing page, these are great ways to collect all store links together so it’s easier for consumers, but also provide additional information about the game. I designed them in a specific order of content, to entice and inform the consumer.
Here are a selection of a few microsites that I’ve designed. Clicking on the image will take you to the live microsite.
Store Assets
All digital stores have very specific and different requirements. These can also include guides with the different specifications of safe zones. The key art needs to be adjusted per asset per store, this is a puzzle that I enjoy doing. Adjusting keyart to find the exact right way so that the game is presented as it’s best so more consumers click on the game to find out more and potential purchase.
For Steam in particular, I also have more creative control over the marketing space, which helps to entice customers to learn more.
Nintendo eShop
The Nintendo eShop requires numerous assets that are then pulled into various places within the eShop. I will adapt the keyart into the different sizes required.
Steam
Steam also has numerous sizes required, but unlike the eShop, I also make banners for streams.
Steam Continued
And headers for the marketing space
Steam Continued
The headers and gifs combined together make for a visually pleasing page that informs people about the game.
Steam Continued
I like to use gifs whenever possible as it's more likely to catch someone's attention so they'll read about the game and potentially purchase.
Nintendo eShop
The Nintendo eShop requires numerous assets that are then pulled into various places within the eShop. I will adapt the keyart into the different sizes required.
Steam
Steam also has numerous sizes required, but unlike the eShop, I also make banners for streams.
Steam Continued
And headers for the marketing space
Steam Continued
The headers and gifs combined together make for a visually pleasing page that informs people about the game.
Steam Continued
I like to use gifs whenever possible as it's more likely to catch someone's attention so they'll read about the game and potentially purchase.
Nintendo eShop
The Nintendo eShop requires numerous assets that are then pulled into various places within the eShop. I will adapt the keyart into the different sizes required.
Steam
Steam also has numerous sizes required, but unlike the eShop, I also make banners for streams.
Steam Continued
And headers for the marketing space
Steam Continued
The headers and gifs combined together make for a visually pleasing page that informs people about the game.
Steam Continued
I like to use gifs whenever possible as it's more likely to catch someone's attention so they'll read about the game and potentially purchase.
Nintendo eShop
The Nintendo eShop requires numerous assets that are then pulled into various places within the eShop. I will adapt the keyart into the different sizes required.
Steam
Steam also has numerous sizes required, but unlike the eShop, I also make banners for streams.
Steam Continued
And headers for the marketing space
Steam Continued
The headers and gifs combined together make for a visually pleasing page that informs people about the game.
Steam Continued
I like to use gifs whenever possible as it's more likely to catch someone's attention so they'll read about the game and potentially purchase.
Nintendo eShop
The Nintendo eShop requires numerous assets that are then pulled into various places within the eShop. I will adapt the keyart into the different sizes required.
Steam
Steam also has numerous sizes required, but unlike the eShop, I also make banners for streams.
Steam Continued
And headers for the marketing space
Steam Continued
The headers and gifs combined together make for a visually pleasing page that informs people about the game.
Steam Continued
I like to use gifs whenever possible as it's more likely to catch someone's attention so they'll read about the game and potentially purchase.
Nintendo eShop
The Nintendo eShop requires numerous assets that are then pulled into various places within the eShop. I will adapt the keyart into the different sizes required.
Steam
Steam also has numerous sizes required, but unlike the eShop, I also make banners for streams.
Steam Continued
And headers for the marketing space
Steam Continued
The headers and gifs combined together make for a visually pleasing page that informs people about the game.
Steam Continued
I like to use gifs whenever possible as it's more likely to catch someone's attention so they'll read about the game and potentially purchase.
Press Deck
A Press/Influencer Deck which was provided to Press and Influencers. This needed to be on brand for the game and also give core information that they needed like the Embargo Dates, basic story and even some information about the developer.
bottom of page